PCC Coaches – Here’s Why You Should Go For Your ICF Level 3 MCC Credential

The ICF’s new Level 3 path is for PCC's who are ready to go for the coveted MCC credential. I've heard from many of you and there is lots of desire to pursue this high credential. However, many of you still have questions. Coaches wonder, “Why should I bother? What's in it for me? My clients aren't necessarily asking for it, so I don't see the reason to go through all the hard work to climb what seems like a huge mountain.”

I know there is some skepticism out there among PCC’s asking about all the work that it takes to get through a Level 3 MCC program. But I can tell you with the utmost certainty that it’s worth it. And here's why:

First, I personally love the idea of being at the top of whatever it is I do in the world. Call me nuts, but I enjoy being part of the top 4% of coaches worldwide. That's really, really exciting to me. The ICF MCC is like the PhD of coaching. It just feels right for somebody who's in this profession wants to do well. I personally love being at the top. Not to mention the credibility and respect you receive among peers and clients. There's a certain level of ego that's involved for sure. That alone is a motivator for some.

Second, and more importantly, is the absolute upleveling that occurs in the way you coach and the way you show up as a coach. It's very different. There's a big change between coaching at the ACC and the PCC level. However, the change between PCC coaching and MCC coaching is a whole different animal. It literally changes you from the inside out. It helps you to arrive to a whole new level of coaching which inevitably helps you get your client to the next level. After all, isn't that what we're in this profession for?

When I earned my MCC it was literally night and day from the coaching I was doing at the PCC level. My clients noticed too. They began to refer me more, my practice got busier, and my rates went up. Not to mention the tremendous amount of confidence and pride I had in being able to help people get where they wanted to go through this incredible new level of coaching.

Finally, some coaches say that people aren't really looking for you to have that MCC credential. So why bother?  I understand the argument. This feeling may have some truth for the moment, but in the future of coaching (and I think in the near future), there's going to be a real separation of the wheat from the chaff.
MCCs are still pretty rare for now, but I would love to see you be at the head of this pack that is going to literally change the coaching industry. There’s a real opportunity for you to be a trail blazer.

So yes, there is a bit of work for you to complete an ICF Level 3 MCC course. But you and your coaching practice are so worth the effort. Plus, Powerhouse Coaching will help you get there in the most meaningful, straightforward way possible. Our mission is to develop the best coaches in the world and it’s our goal to create as many MCC’s as possible. Because that is what makes coaching the best and what helps our clients the most.